The Company

30 Years of Expertise, Fueling Growth for SMEs &
e-commerce Sellers

About NewBuyingAgent

• For three decades, under the leadership of ShiningHub Group's founder Justin Chen, we've stood at the crossroads of global trade, manufacturing, and quality assurance. What began as a small trading firm in 1995 has evolved into a diversified group with deep roots in three core pillars: traditional foreign trade, manufacturing oversight, and end-to-end quality control. Today, we leverage this 30-year legacy to redefine how the world sources from China through our groundbreaking NewBuyingAgent service.

• Our journey taught us one critical lesson: overseas buyers deserve better than the frustrations of navigating China's complex supply chain alone. That's why we built a network of 50,000 well-cooperating factories, trained 20,000 products development & quality control experts stationed across China, and developed AI-driven market analysis tools—all to solve the problems that keep you up at night.

• As your NewBuyingAgent, we act as an extension of your team, not just a service provider. We don't just connect you with suppliers; we take full ownership of your procurement journey. Share your needs, and we handle product selection, cost negotiation, quality management, and logistics—delivering products that meet market demand, arrive on time, and protect your bottom line.

• We believe trust is earned through action. That's why we back every shipment with a quality guarantee, offer flexible payment terms tailored to your cash flow, and use data to ensure every product we source resonates with your customers. For three decades, reliability has been our foundation. Now, it's your turn to experience the difference.

Our Mission
• To make China sourcing effortless and profitable for overseas SMEs and e-commerce sellers.
Our Vision
• To be a helpful partner that empowers every SME and e-commerce seller to thrive, turning supply chain challenges into growth advantages to realize their dreams.

Industry Leadership

Strategic Alliance Partner of China's Top Six Chambers of Commerce for Import and Export
Justin Chen attending the signing ceremony of the Strategic Alliance Partnership Agreement between ShiningHub Group and China Chamber of Commerce for Import and Export of Light industrial Products and Arts-Crafts in November 2017.
Justin Chen attending the signing ceremony of the Strategic Alliance Partnership Agreement between ShiningHub Group and China Chamber of Commerce for lmport and Export of Machinery and Electronic Products in November 2017.
Justin Chen attending the signing ceremony of the Strategic Alliance Partnership Agreement between ShiningHub Group and China Chamber of Commerce For import and Export of Foodstuffs, Native Produce And Animal By-Products in August 2017.
Justin Chen attending the signing ceremony of the Strategic Alliance Partnership Agreement between ShiningHub Group and China Chamber of Commerce of Metals, Minerals & Chemicals lmporters & Exporters in August 2017.
Justin Chen attending the signing ceremony of the Strategic Alliance Partnership Agreement between ShiningHub Group and China Chamber of Commerce for lmport and Export of Textile and Apparel in October 2017.
Justin Chen attending the signing ceremony of the Strategic Alliance Partnership Agreement between ShiningHub Group and China Chamber of Commerce for lmport & Export of Medicines &Health Products in November 2017.
Canton Fair Official Resident Service Provider
Amazon SPN Certified
Vice President Unit of China International Chamber of Commerce Hangzhou Chamber of Commerce

Major Awards

Top 10 Most Influential Chinese Brand
Top 10 Sourcing Agents in China (2024)
The Most Promising Enterprise in New Service Industry Formats of 2015
Won the government and Chamber of Commerce's "Advanced Foreign Trade Export Enterprise" title for the first time
Won the same award from the government and chamber of commerce for the second time
Won the government and chamber of commerce's "Advanced Foreign Trade Export Enterprise" title for the third time

Major Events

In Sept. 2018, Justin Chen attended the World Economic Forum's 2018 Annual Meeting of the New Champions (also known as "Summer Davos") and was interviewed.

In Jul. 2019, Justin Chen attended the 2019 APEC Business Leaders China Forum.

In Sept. 2023, Justin Chen attended the China Quality Conference (Chengdu) and delivered a speech.

In May 2019, Justin Chen attended the 2019 China E-Commerce Conference and delivered a speech.

ShiningHub Group has set up booths at multiple sessions of the China Import and Export Fair (also known as the "Canton Fair"). Justin Chen has been invited to speak on the central stage at multiple sessions.

Worldwide Subsidiaries

Companies
Headquarters
Zhejiang ShiningHub Ltd.
Hangzhou, China
United States
US ShiningHub Ltd.
Spokane, WA, United
United Kingdom
ShiningHub UK Ltd.
South Croydon, Unite
Hong Kong
ShiningHub (Hong Kong) Ltd.
Hong Kong, China

Get Started Today

Let's Turn Your Sourcing Goals into Reality
Email Us:service@newbuyingagent.comCall Us:+86-571-88396782

Visit Us:Building 10 #39 Xiangyuan Road, Hangzhou, China

Leave all the sourcing headaches with us